Hailing from the Hell's Kitchen are of Manhattan, New York, Alicia Keys charms America's hearts with her beauty and talent. Crooning beautifly over a piano which she simply masters, Keys rose to stardom, snagging tons of Grammy, MTV and BET Music Awards. Singer, actress, Co-founder and Global Ambassador of Keep a Child Alive, newlywed and tobe mother, Alicia Keys is the modern day Wonder Woman!
However, there is one piece of information I forgot to include...She used to have a face full of acne! Now before you deem me a cruel person, hear me out. Her face full of acne allowed her to become Proactiv's forefront woman.
Because of her activism in AIDS Research, the entertainment business and in motion picture, I selected Alicia Keys as my topic of discussion for my upcoming essay. She is definitely a testimony to the argument that advertisers have definitely come a long way in portraying members of underrepresented, minority groups. Her intelligence, charisma, style, talent and looks allow her to represent a positive image of strong, educated Black women. The ads she is displayed in are definitely a great contrast to the types of ads we have seen of Black women in the past (e.g. Aunt Jemima).
"He loves CRONCHY Fritos corn chips so much he'll stop at nothing to get yours. What's more, he's cunning, clever-- and sneaky!
He's a theiving, gun toting, Sobrero wearing, mustache sporting man hailing from South of the Border whom Frito Lay advitisers believed would persuade consumers that Frito Lay chip brands were ideal for them. Attacking the Mexican race, this cartoon form looks very similar to the stereotyped image of Mexicans.
We've seen a vast array of racial propaganda like Frito Bandito: large nosed Jews during the Holocaust, servicing Black grandmothers on syrup bottles, and happy "Uncle Tom's" serving white consumers.
Here's a video of one of Frito Bandito's commercials which, yes, did air on television at one point in time.
I wanted to post an entry about this just to share what I have been looking into lately. I wonder if years from now we will look at the advertisements we so commonly know today and deem them as attacks to certain races.
