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This ad featuring Alicia Keys is effective and positive. They are also a definite improvement over earlier portrayals of members of minority groups, especially the protrayals of Black women. Stylish, attractive and bright, Alicia Keys charms audiences with her looks and personality which shines through her dialogue in the commercial. Speaking eloquently and smiling throughout the commercial, Alicia Keys is perceived as sincere, intelligent and happy. In contrast to ads published during the pre-civil rights era, Alicia Keys is not man-made, fabricated and her features are not hyperbolized.
Comparing Alicia Keys' ad to Aunt Jemima's, it is evident which ad is more attractive and favorable. Alicia Keys is presented here attractive and stylish with light makeup. Aunt Jemima is in a serving uniform without makeup and is certainly unattractive. Aunt Jemima's ad is poorly lit, and her gender is questionable. The dialogue in Aunt Jemima's ad screams unintelligent and illiterate. When choosing products to purchase consumers heed a product's company's reliability. Consumers are more likely to trust a physically pleasing and eloquent speaker as opposed to an unattractive and illiterate speaker. Alicia's ad connects to many different ages, genders, and races. Although Aunt Jemima connects to many different types of people, it is still shunned by many. Alicia Keys is represented as someone you can trust and want to be like, thus making her ad effective.
"protrayals" is the only mistake I found in reading, a slight mishap so no worries!
ReplyDeleteYou've pretty much said it all. The only thing I can possibly add on is to maybe suggest how her reputation in the music industry aids in the appeal to ethos. She is clearly a classy woman, composing songs void of explicit language or sexualized meaning so her appeal is heightened in comparison to say, Lil' Kim known for being a self proclaimed "bad b---ch" as mentioned on many of her songs.
You know where you're going with this, so keep it up!
Great idea! It's so right to compare her to artists like Lil' Kim and Nicki Minaj and I am kicking myself for not thinking of that. Thanks for the suggestion!
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