Monday, November 1, 2010
Hasty Generalization
"Anything is possible when you man smells like Old Spice and not a lady."
According to Old Spice advertisers, men can recreate the charm, body and looks of their Old Spice model, not by working out, not by showering their women with gifts, but by using Old Spice body wash. This argument is the logical fallacy Hasty Generalization. According to definition, Hasty Generalization makes a broad claim on the basis of narrow evidence and usually one or two examples. Here the broad claim is that men can do anything just as long as they smell like the sent produced by using Old Spice. Their reasoning, evidence and examples are inexistent. Here Old Spice guareentees women, good looks, charm and a good physique to its users.
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Old Spice tries to sell the idea that men will be all powerful if they use their products. Although the commercials show men doing typical man activities, I think the goal of this commercial was to humorously entertain the audience, and get the product on their mind through the attention paid.
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